For the very first time in the Motorshow, Singapore Petroleum Company (SPC) sets up booth to let drivers understand their retail services in Singapore.
According to SPC Investor Relations & Communications manager Chua Mun Yuen, marketing efforts have stepped up with SPC's growing significant presence ever since its acquisition of BP retail service stations.
And they brought one of its service stations right into this year's Singapore Motorshow. Its booth looks just like any of its services stations you see on the road with its matching corporate colours and even a service counter.
And wait...we see sleek, lanky models filling up the vistors with brochures and door gifts.
We have a chat with them to find out more.
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Edna Shen, 20
How's it like at this year's Motorshow?
"It's still ok; not too crowded. It's just started. The decor is huge and its an interesting idea."
How did you get ready for this?
" I had to read up on the product knowledge"
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Zee, 25
How's it like being back at the motorshow?
(She was a showqueen at the motorshow in the late 90s)
"It's interesting with many new brands of cars. There were more models the last time."
What can we look out for this year?
"The SPC counter is especially cute, different and refreshing."
This time round, did you prepare yourself for the long event?
"No, just fitting for the outfit?"
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"It's my first time as well. It's an interesting idea for us to be dressed in this outfit and posing next to the dolled up service station booth."
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