Fiat and Microsoft will launch Blue&Me, based on Windows Mobile for Automotive, at the 2006 Geneva International Motorshow, providing Fiat, Alfa Romeo and Fiat Commercial Vehicle ranges with the ultimate in-car communications and entertainment system.

Blue&Me aims to redefine in-car communication, infotainment and entertainment systems. It is promoted as an all-new system that is easy to use, accessible and price competitive, ultimately making car journeys both safer and more comfortable.