Glenn isn't your typical CEO. For one, he's still in his late 20s. However, that doesn't mean he's a greenhorn.

He's been involved in the car business since he was a child. In fact, Glenn believes that his youth complements Subaru which itself is a relatively young brand. His age also allows him to relate better to Subaru's clientele, all of whom generally belong to the younger age group as well.

With young blood at the helm, things will no doubt be done differently. This explains some of Subaru's catchy and refreshing advertisements, which are front with taglines such as 'mud not included' and 'strong, sexy and open-minded'.

Along with high-profile events like the annual Subaru Palm Challenge, Motor Image offers a welcome change from the run-of-the-mill advertising and promotional efforts we see far too often.

Hands-on

In spite of his position, Glenn is not one to rest on his laurels. He firmly believes that along with a higher position come greater expectations and responsibilities.

Having said that, one cannot help but notice that all staff at Subaru Hub wear similar Motor Image shirts with their names stitched on. This includes the sales staff, managers and yes, even the CEO himself!

This uniformity isn't just for show either. Glenn is personally involved, along with the rest of the Motor Image team, for events such as the Subaru Palm Challenge.

Glenn also takes a very hands-on approach to perhaps the most important aspect of operations; the cars themselves. He was in Japan recently to test some new models. And in case you're wondering, yes... he is qualified to test them, having received professional training in stunt driving.

The first Subaru that Glenn drove was the first-generation Outback SUV during his school days in the US.

Car he likes

Asked which car best personifies him, he replies, "the WRX - bold, sometimes very fast and very loud, but at the same time like a normal sedan." And what colour would the WRX be in? Black, of course.